The Ultimate Checklist for Writing Great Content

Step 1: Establish Your goal

• Consider this question before you even start typing: What is the goal of this piece? (Is it to educate, convince, amuse?)

• Who is the target audience? (Are you writing this piece to your peers, clients, or hiring managers?)

• What is it that I want people to remember from this?

Step 2: Outline and Brainstorm

• Write down the main ideas, points, or topics you wish to discuss.

• Put them in a rough order of introduction, important ideas, and conclusion.

Step 3: Make a First Draft 

• Just write down the words without overthinking!

• Keep your tone conversational and casual.

• If it's a professional position, balance clarity and personality.

Step 4: Edit

• Go over and remove anything that seems repetitious. Verify the flow, grammar, and spelling. 

• Check that it sounds natural—if you wouldn't speak it aloud, change it!

Step 5: Add Extra Media 

• Long paragraphs should be broken up with space, subheadings, or bullets.

• Add images, links, and examples.

• Finish with something like a call to action or reflection.

Step 6: Get a New View 

• Take a little break and read it again with new eyes. Ask someone else for their opinion if possible.

• Make sure it's still in line with your initial goal.

Step 7: Share & Publish

• It should be correctly formatted

• If appropriate, include keywords or hashtags to increase visibility.

• Promote it! Post it in significant places to attract attention.

For more tips and tricks to keep up your marketing game, click here.