From Aisle to Checkout: How Target Masters the Art of Shopping

Do you wonder why you buy what you buy? More importantly, do you already know where you are going to buy it? The buying decision process for Target customers involves several key stages, starting with desire recognition, where a shopper realizes the need or want for a product. Target’s advertising, promotions, and appealing displays are the key triggers of their customers' desire to buy. 

The average Target shopper dwell time is 28.7 minutes (Placer.ai)

With the endless amount of information that is accessible at every buyer's fingertips, researching Target’s products on their website, app, or social media has become a key step in the buyer decision process. During this time of research, buyers evaluate alternative shopping by comparing price, quality, and convenience. 

Target has excellent ways to sway buyers by promoting loyalty programs like Target Circle and being stocked on exclusive brands. In the purchasing stage of the process, buyers are given convenient payment options and easy ways to lower the price of the buyer's next visit. The last stage of the buyer decision process is the post-purchase evaluation stage, which is determined by the overall shopping experience and the quality and satisfaction of the product. 

Target ensures satisfaction with easy return policies, follow-up emails, rewards, and brand loyalty. Every single one of these steps is crucial in the buyer decision process and the reason for Target’s modern success. 

---

By Ydalis Navarro